Huckberry Fit “HB Fit” Campaign

Large scale performance and brand marketing campaign launching Huckberry’s HB Fit initiative; a brand promise initiative guaranteeing similar fit across core house-brand pant styles.

My Role: Creative Director of Performance Assets, Creative Strategist, Director of Video, BTS & Lo-fi video capture

Developed performance marketing creative strategy and direction. Directed video on-location in Los Angeles and shot both lo-fi and BTS capture for paid and organic social. Creative Directed paid social assets including iterations based on performance data.