Wellen Performance Lined Swim

Large scale performance and brand marketing campaign soft-launching Huckberry’s rebrand of house-brand Wellen via the Wellen Performance Lined Swim Trunk.

My Role: Creative Director of Performance Assets, Creative Strategist, Director of Video, BTS & Lo-fi video capture

Developed performance marketing creative strategy and direction. Directed video on-location in Hawaii and shot both lo-fi and BTS capture for paid and organic social. Creative Directed paid social assets including iterations based on performance data.