Wellen Activewear Relaunch

Relaunch of Huckberry’s housebound Wellen featuring the Wellen Active Sevens Sport Short.

My Role: Creative Director of Performance Assets, Creative Strategist, Director of Video, BTS & Lo-fi video capture

Developed performance marketing creative strategy and direction. Directed video on-location in Austin and shot both lo-fi and BTS capture for paid and organic social. Creative Directed paid social assets including iterations based on performance data.