Soleil Toujours, Sephora E-Commerce

My Role: Creative Director, Content Producer, Copywriter, Wardrobe Stylist, Senior Brand Manager

Developed campaign creative concept and marketing strategy, pitched that concept to CEO & CMO, hired production team, wrote shot lists, campaign copy, and asset strategy to support DTC & retail, styled models, directed team on set. Directed visuals through post production and final publication for their respective use-cases. Strategized on-site use of imagery and liaised with Sephora team to update imagery on Sephora.com. Directed Social Media strategy paid & organic for assets, including calendar management, oversight of FTE & contract team members, and in-platform engagement.

Creative Direction by Grace Wells. Wardrobe and prop styling by Grace Wells of Source Material. Hair and makeup by Mary Chipman. Models pictured are Ken Lamont, J Nathaniel, and Kyra McConnell. A Bonzo Grimley Production: Produced by Conor Hibbler. Photography and videography by Sawyer Gaunt. Lighting tech - David Kongii; 1st AC - Evan Wilkins; PA - Nicole Townsend.

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