Fur, KP Body Scrub

My Role: Creative Director, Wardrobe Stylist, & Senior Brand Manager

Developed product launch creative campaign and marketing strategy, from writing shot lists & hiring the production team to retailer launch marketing support & the ad targeting of the final deliverables. Actioned media plan, using produced assets to drive product launch campaign across DTC, wholesale, B2B, and B&M accounts. Directed Social Media strategy paid & organic for assets, including calendar management, oversight of FTE & contract team members, and in-platform engagement.