Fur, Holiday 2022

My Role: Art Director & Senior Brand Manager

Developed campaign media plan and brand marketing strategy across DTC, organic & paid social, and retailer support including developing Holiday promotional offerings. Art directed set, approving Hair, Makeup, Wardrobe, Prop Styling, and directing team. Directed Social Media strategy paid & organic for assets, including calendar management, oversight of FTE & contract team members, and in-platform engagement.