Fur, All Body Butter
My Role: Creative Director, Wardrobe Stylist, & Senior Brand Manager
Developed product launch creative campaign and marketing strategy, from writing shot lists & hiring the production team to retailer launch marketing support & the ad targeting of the final deliverables. Actioned media plan, using produced assets to drive product launch campaign across DTC, wholesale, B2B, and B&M accounts. Directed Social Media strategy paid & organic for assets, including calendar management, oversight of FTE & contract team members, and in-platform engagement.
Creative directed by Grace Wells. Produced by Carter Burch. Photography by Julia Comita, Ashley Lieberman, and Jess Campbell. Videography by Nick Wiesner. Prop styling by Carie Ashley Hill and wardrobe styling by Grace Wells. Social Media videography by Alexa Martinez. Post-production creative direction by Katherine Borah.