Summer Camp Walmart E-Commerce Campaign

My Role: Creative Director, Wardrobe Stylist, & Senior Brand Manager

Developed campaign creative concept and marketing strategy, pitched that concept to CEO & CMO, hired production team, wrote shot lists, campaign copy, and asset strategy to support DTC & retail, styled models, directed team on set. Directed visuals through post production and final publication for their respective use-cases. Strategized on-site use of imagery and liaised with Walmart team to update imagery on Walmart.com. Directed Social Media strategy paid & organic for assets, including calendar management, oversight of FTE & contract team members, and in-platform engagement.