Parade
My Role: Production Associate
Designed garment print, color ways, embroidery designs, product packaging, branded merchandise; assisted in fit sessions & communicating design changes to factories; tracked inbound and outbound POs for inventory, packaging, and merchandise; assisted marketing team on photoshoot sets and with allocating inventory across marketing functions. Created and pitched the campaign concept to the CEO and Head of Product; designed underwear color ways and embroidery; sourced branded merchandise suppliers including the gingham lunchbox and managed it’s production. This collection remains one of Parade’s best selling collections of all time.