TikTok Content Creation

My Role: Wrote, shot, edited, posted, and managed paid targeting for TikTok and Instagram reels short form videos.

After growing my personal TikTok audience to over 30,000 followers, I joined the Fur team to develop an innovative TikTok-first paid & organic social strategy. I saw quick success on the platform via the content that I wrote, shot, edited, and targeted myself. My organic results translated to sales numbers the brand had not previously reached on paid social across any channel. As my strategy proved effective, the brand pivoted their paid and organic media strategies to follow the format I had created on TikTok. I love shooting short form video content, and engaging with the smart, passionate customers that trust TikTok as their shopping & brand-engagement platform. During my time at Fur, I grew their TikTok account from 1,000 to 40,000 followers in my first six months on staff. My short form video content continues to outperform all other paid content from the brand in terms of revenue, ROI, and views.